Profile

User-centered design (UCD) is a philosophy and a process that place users at the centre of the product’s design and development life cycle, which has an ISO 13407 standard.

• To discover the strengths and weaknesses of competing products or services displayed in your competitors’ websites in terms of user experience metrics.
• To gain consensus among project stakeholders and aid them in strategic goal-setting and planning when developing a website or interactive product.
• Fast track website development through new design ideas.